Marketing Manager
MarketingCologne, RemoteFull-time
About the role
Kotao is self-funded, which means every marketing dollar needs to work hard. We are looking for a Marketing Manager who can build our brand, drive qualified leads, and tell the story of why Kotao is different — all without the crutch of a massive budget. Creativity and resourcefulness matter more than spend.
What you will do
- Develop and execute marketing strategies across content, SEO, and digital channels
- Create compelling content that speaks to restaurant owners, retailers, and hospitality businesses
- Manage our website, blog, and social media presence
- Plan and execute campaigns for product launches and feature releases
- Track marketing metrics and optimize for lead quality over quantity
- Collaborate with sales to align messaging and generate qualified leads
What we are looking for
- 3+ years of B2B marketing experience, ideally in SaaS
- Strong writing skills — you can explain complex products simply
- Experience with content marketing, SEO, and digital advertising
- Analytical mindset with experience tracking marketing KPIs
- Ability to work independently and prioritize in a fast-paced environment
- Fluency in English; German is highly valued
Nice to have
- Experience marketing to the hospitality or retail industry
- Knowledge of marketing automation tools
- Video production or podcast experience
- Experience building a brand from scratch
- Design skills (Figma, Canva)
Apply for this position
Fill out the form below and attach your resume. We review every application and will get back to you within two weeks.